General Manager of SuperSport Nigeria, Felix Awogu and Partnership and
Development Director at Arsenal FC Felicity, Croft will be joining Head
of Sponsorship, Group Corporate Affairs at Standard Chartered Bank, Simon
Mould to speak on ‘The Business of Football’ session at the forth coming SOCCEREX SEMINAR in Lagos.
With
the need for football in West Africa to become more self-sustainable
and to stop relying on state-funded activities, this session will be
essential to get a sense of the various revenue streams surrounding
Nigerian football including broadcasting and sponsorship. SuperSport,
Arsenal FC and Standard Chartered Bank are three of the biggest brands
in Nigeria and will be at the forefront of the development of football
in West Africa.
Felix Awogu, General Manager, SuperSport Nigeria.
Commenting on the announcement, Felix Awogu said:
“I
am extremely excited to be attending the Soccerex Seminar Lagos, the
first international football business event in Nigeria. SuperSport is
committed to the development of football across Nigeria and this event
provides us with the perfect opportunity to network with the whole of
the football industry.”
Arsenal
FC travelled to Lagos during pre-season where a number of first team
regulars, including new signing Lucas Podolski, took part in a number of
commercial and charitable activities to engage with football fans
across the country.
Speaking about Arsenal’s involvement in the Seminar, Felicity Croft said:
"Arsenal
Football Club enjoys a large following of passionate fans in Nigeria.
Our objective over the coming years is to continue to build
relationships within the region and engage with brands and supporters
alike through exciting and unique marketing initiatives. The Soccerex
Seminar Lagos provides us with the ideal platform to interact with all
the relevant stakeholders from the region and thus supporting our
long-term vision."
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